XenBaynham-Herd is Head of Strategy & Markets at Blockchain - the world'slargest provider of cryptocurrency wallets, with 28 million opened around the world. Previous to joining Blockchain, Xen was a Director at UBS, managing a$10 billion structural asset portfolio and derivatives trading book. He was also a business lead for balance sheet innovation related to block chain technology and spearheaded the Swiss bank's efforts to create its own digital"utility settlement coin." Xen has advised several central banks on digital assets and is helping to position Blockchain as the go-to company for both consumers and institutions looking to get into crypto or blockchain. Xen was included in the 2018 FinTech 35 under 35 list and is a regularly invited to share his perspectives with the media and speak at international forums.